Tuesday, February 16, 2010

Graduation Speech – Class of 2010 Lyndon State College Department of Mountain Recreation Management

Good afternoon and welcome. [PAUSE AND LOOK AROUND ROOM] I would like to start by offering my congratulations to the students of the class of 2010. [LOOK AT GRADUATES AND SMILE.] I would also like to thank professors, staff, guests, family and friends [LOOK AROUND AT AUDIENCE] for the important contributions you have made and not just for being here today, [PAUSE, EYE CONTACT] but for being here throughout the journey these students have embarked on.
We are here to honor the hard work and accomplishments of these
graduates. [PAUSE LOOK AT GRASUATES]For some, it is earning the degree; for others, it is the recognition of high honors. You have shared recreational experiences with your classmates and engaged members of the community in a variety of recreational activities. Many of you have traveled to other parts of the country for internship experiences and brought your recreational management skills back to your hometowns during summer vacations. You are the first class of Lyndon State graduates of this decade and the first class from the newly renamed Department of Mountain Recreation Management.
The new name represents your new role in the constantly changing
recreation industry. [PAUSE] As you celebrate the completion of this stage of your education, know that you must be lifelong learners if you are to be the new industry leaders at resorts and recreation facilities throughout the region, across the nation and around the globe.
Some people might think, “How hard can it be to get a degree in recreation? Didn’t you already know how to have fun BEFORE you went to college?” [PAUSE] Admittedly, our skills classes like skiing, rock climbing and canoeing, just to name a few, were a lot of fun. But we have learned so much more than that, so many other skills. We have learned to be professionals. We have learned to teach and challenge others. We have learned to challenge ourselves. We have learned to promote personal safety and how to respect and preserve our natural environment for outdoor recreation. We have learned how to communicate with others and how to accept criticism from others. We have learned how to take responsibility for our mistakes and acknowledge the support of others for a job well done. This is how leaders are made.
And now, [PAUSE] I would like to quote a famous cliché by the author, Theodor Suess Geisel, known to children as Dr. Seuss, from Oh! The Places You’ll Go: [READ SLOW]
“Congratulations!
Today is your day.
You’re off to Great Places!
You’re off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself in any direction you choose.”

This is the truly tough part, choosing your own direction. [PAUSE] This is where you can decide if you want to work to live, or live to work. How you choose to give back to your communities will be how you leave a mark on the world. This could be done though the work you do for a living as well as how you live your life outside of work.
Our degree is recognition of our education and the knowledge acquired while at this institution. It is indeed a valuable asset. However,
[PAUSE] we must be careful not to mistake “knowledge” for “knowing it all.” Knowledge is power and we must use it wisely.
[SLOW] Now, to the graduates of Lyndon State College, Class of 2010, Department of Mountain Recreation Management: work hard and make recreation happen. Make it fun, make it safe, GO OUT AND PLAY!
-END-

Sunday, February 7, 2010

News Release

1001 College Rd

Lyndonville, VT 05851

(203)247-6329

News Release
FOR IMMEDIATE RELEASE

FEBRUARY 7, 2010 Wesley Bell

FOR INFORMATION CONTACT

(203) 247- 6329

Wesley.bell@lydonstate.edu

Wesley Bell

Lyndon State College Mountain Recreation P.R.

NEK Students Find Recreation in the Backcountry

“The North East Kingdom and nearby areas are great locations for people to experience backcountry skiing,” said J.C. Norling, Professor at Lyndon State College.

This weekend Norling led a two day introductory backcountry skiing class. The class is designed to provide basic knowledge of backcountry etiquette and safety. Norling said, “We will address avalanche awareness, avalanche assessment and testing, safe travel through avalanche terrain, emergency evacuations and how to use your backcountry gear.”

Students met Friday evening in preparation for two days on the trail, going over gear, the planned routes and backcountry safety. Saturday was scheduled for a day of backcountry travel familiarizing the students with their equipment on moderate terrain and low angle glades. Sunday’s route was above tree-line, traveling through avalanche terrain, digging snow pits and working in an alpine environment. “These are all valuable skills for embracing the winter safely,” said Norling.

This training trip was offered as a prerequisite for a February Break trip to the backcountry in Utah. It was designed to introduce skiers to the pleasure of the backcountry experience.

Lyndon State College has a tradition of leading trips both inside and outside of the North East Kingdom, encouraging and teaching, safe, fun, and environmentally aware adventuring. If you are interested in similar programs that the college has to offer, please contact the Mountain Recreation Department for more information, (802) 626-6200.

Tuesday, February 2, 2010

Monday, February 1, 2010

Press Release

Good Press Release: Answers all 5 Ws

http://www.prnewswire.com/news-releases/consumer-reports-suspends-recommendations-for-recalled-toyotas-83055962.html

This article talks about the Toyota accelerator recall and how Consumer Reports is dealing with it. They are removing the recommended status because of the recalls. The groups of people that this press release pertains to are people shopping for cars, as owners of affected models, shareholders and car dealers. The press release warns consumers not to buy and dealers not to sell until these models until the issue is resolved by Toyota. As soon as Toyota has a remedy in place Consumer Reports will put these Toyotas back on the recommended list. Consumer Reports suggests buying other cars on their recommended list until the recall is worked out. The press release also warns drivers of the symptoms of an impending accelerator problem and how to maintain control if your accelerator sticks. This press release could save lives by informing potential buyers of an important safety defect.

http://www.globenewswire.com/newsroom/news.html?d=183106

This is a well written news release that announces the appointment of the new Chief Marketing and Communications Officer for Children’s Hospital Los Angeles, one of the nation’s leading pediatric hospitals. It touches on all 5 “W”s, explaining Ms. Marshall’s credentials and prior experience, her plans for creating a new marketing and branding strategic plan for the hospital and the goal “to raise the visibility and enhance the reputation of one of the premier children’s hospitals in the nation.” This media announcement showcases both the individual and the institution. It informs the reader about an important regional health services and research facility.

Bad Press Release: Fails to answer one or more of 5Ws

http://www.prnewswire.com/news-releases/clean-energy-week-feb-1---5-to-showcase-urgent-need-for-clean-energy-jobs-energy-efficiency-climate-solutions-83068812.html

This media release announces Clean Energy Week, Feb 1-5, 2010, sponsored by a joint initiative of approximately 100 NGOs, nonprofit organizations, associations, companies and government agencies collaborating to advocate for passage of comprehensive clean energy legislation. This piece is more political lobbying than public service in character. The message promotes policy change with the promise of green jobs and a stronger economy, but doesn’t really explain how or why the policy change will result in these economic benefits.

http://www.saminfo.com/news/article.php?tid=4400

This press release addresses the rumors of financial distress facing Intrawest Resorts just weeks before hosting the Winter Olympics at their flagship resort at Whistler Blackcomb, B.C. Intrawest claims “business as usual” while attempting to renegotiate their $1.8 billion debt. However, the report fails to provide any concrete facts regarding the resolution of Intrawest’s financial troubles. In fact, this press release may undermine Intrawest’s efforts to refinance during the economic downturn and may scare off shareholders as well as potential investors. While this article is responding to earlier negative media reports it leaves many unanswered questions and does not provide contacts for further information

http://www.prnewswire.com/news-releases/consumer-reports-suspends-recommendations-for-recalled-toyotas-83055962.html

This article talks about the Toyota accelerator recall and how Consumer Reports is dealing with it. They are removing the recommended status because of the recalls. The groups of people that this press release pertains to are people shopping for cars, as owners of affected models, shareholders and car dealers. The press release warns consumers not to buy and dealers not to sell until these models until the issue is resolved by Toyota. As soon as Toyota has a remedy in place Consumer Reports will put these Toyotas back on the recommended list. Consumer Reports suggests buying other cars on their recommended list until the recall is worked out. The press release also warns drivers of the symptoms of an impending accelerator problem and how to maintain control if your accelerator sticks. This press release could save lives by informing potential buyers of an important safety defect.

http://www.globenewswire.com/newsroom/news.html?d=183106

This is a well written news release that announces the appointment of the new Chief Marketing and Communications Officer for Children’s Hospital Los Angeles, one of the nation’s leading pediatric hospitals. It touches on all 5 “W”s, explaining Ms. Marshall’s credentials and prior experience, her plans for creating a new marketing and branding strategic plan for the hospital and the goal “to raise the visibility and enhance the reputation of one of the premier children’s hospitals in the nation.” This media announcement showcases both the individual and the institution. It informs the reader about an important regional health services and research facility.

Bad Press Release: Fails to answer one or more of 5Ws

http://www.prnewswire.com/news-releases/clean-energy-week-feb-1---5-to-showcase-urgent-need-for-clean-energy-jobs-energy-efficiency-climate-solutions-83068812.html

This media release announces Clean Energy Week, Feb 1-5, 2010, sponsored by a joint initiative of approximately 100 NGOs, nonprofit organizations, associations, companies and government agencies collaborating to advocate for passage of comprehensive clean energy legislation. This piece is more political lobbying than public service in character. The message promotes policy change with the promise of green jobs and a stronger economy, but doesn’t really explain how or why the policy change will result in these economic benefits.

http://www.saminfo.com/news/article.php?tid=4400

This press release addresses the rumors of financial distress facing Intrawest Resorts just weeks before hosting the Winter Olympics at their flagship resort at Whistler Blackcomb, B.C. Intrawest claims “business as usual” while attempting to renegotiate their $1.8 billion debt. However, the report fails to provide any concrete facts regarding the resolution of Intrawest’s financial troubles. In fact, this press release may undermine Intrawest’s efforts to refinance during the economic downturn and may scare off shareholders as well as potential investors. While this article is responding to earlier negative media reports it leaves many unanswered questions and does not provide contacts for further information


My internship at Alyeska

Lyndon State College Constructing a New Climbing Wall

Lyndon State College

1001 College Rd

Lyndonville, VT 05851


Fact Sheet

FOR IMMEDIATE RELEASE

JANUARY 26, 2010

FOR INFORMATION CONTACT: Wesley Bell (203) 247- 6329

Wesley.bell@lydonstate.edu


Lyndon State College Constructing a New Climbing Wall

What: Lyndon State College is constructing a new indoor climbing wall in the SHAPE facilities on campus. The wall is going to have 12 top rope belay points, 3 lead climbing ruts. The rock wall will include over hangs, cracks, holds and a rubberized surface simulating rock. When completed there will be 1600sq.ft. of climbing wall

Who: Those involved with the climbing wall project are Lyndon State College, the Mountain Recreation Department, the Student Government Association, and the Lyndon State College Administration.

Where: The new climbing wall will be located in one of the former squash courts in the SHAPE Facility building.

When: The work started in January and is expected to be completed by mid-February. Opening day will depend on the implementation of the safety and risk management plans.

Why: This is a big upgrade from the climbing wall that is currently in the Rita Bole Gym. Programming on the current wall is limited due to competitive scheduling for the gym. The new climbing wall will offer the opportunity for all LSC students and faculty to enjoy indoor climbing on state of the art equipment and facility, and will allow future outreach to the LSC community and the community at large via LSC Adventures Program.

Wesley Bell, PR for Lyndon State College,

Mountain Recreation Department