Press Release

Good Press Release: Answers all 5 Ws

http://www.prnewswire.com/news-releases/consumer-reports-suspends-recommendations-for-recalled-toyotas-83055962.html

This article talks about the Toyota accelerator recall and how Consumer Reports is dealing with it. They are removing the recommended status because of the recalls. The groups of people that this press release pertains to are people shopping for cars, as owners of affected models, shareholders and car dealers. The press release warns consumers not to buy and dealers not to sell until these models until the issue is resolved by Toyota. As soon as Toyota has a remedy in place Consumer Reports will put these Toyotas back on the recommended list. Consumer Reports suggests buying other cars on their recommended list until the recall is worked out. The press release also warns drivers of the symptoms of an impending accelerator problem and how to maintain control if your accelerator sticks. This press release could save lives by informing potential buyers of an important safety defect.

http://www.globenewswire.com/newsroom/news.html?d=183106

This is a well written news release that announces the appointment of the new Chief Marketing and Communications Officer for Children’s Hospital Los Angeles, one of the nation’s leading pediatric hospitals. It touches on all 5 “W”s, explaining Ms. Marshall’s credentials and prior experience, her plans for creating a new marketing and branding strategic plan for the hospital and the goal “to raise the visibility and enhance the reputation of one of the premier children’s hospitals in the nation.” This media announcement showcases both the individual and the institution. It informs the reader about an important regional health services and research facility.

Bad Press Release: Fails to answer one or more of 5Ws

http://www.prnewswire.com/news-releases/clean-energy-week-feb-1---5-to-showcase-urgent-need-for-clean-energy-jobs-energy-efficiency-climate-solutions-83068812.html

This media release announces Clean Energy Week, Feb 1-5, 2010, sponsored by a joint initiative of approximately 100 NGOs, nonprofit organizations, associations, companies and government agencies collaborating to advocate for passage of comprehensive clean energy legislation. This piece is more political lobbying than public service in character. The message promotes policy change with the promise of green jobs and a stronger economy, but doesn’t really explain how or why the policy change will result in these economic benefits.

http://www.saminfo.com/news/article.php?tid=4400

This press release addresses the rumors of financial distress facing Intrawest Resorts just weeks before hosting the Winter Olympics at their flagship resort at Whistler Blackcomb, B.C. Intrawest claims “business as usual” while attempting to renegotiate their $1.8 billion debt. However, the report fails to provide any concrete facts regarding the resolution of Intrawest’s financial troubles. In fact, this press release may undermine Intrawest’s efforts to refinance during the economic downturn and may scare off shareholders as well as potential investors. While this article is responding to earlier negative media reports it leaves many unanswered questions and does not provide contacts for further information

http://www.prnewswire.com/news-releases/consumer-reports-suspends-recommendations-for-recalled-toyotas-83055962.html

This article talks about the Toyota accelerator recall and how Consumer Reports is dealing with it. They are removing the recommended status because of the recalls. The groups of people that this press release pertains to are people shopping for cars, as owners of affected models, shareholders and car dealers. The press release warns consumers not to buy and dealers not to sell until these models until the issue is resolved by Toyota. As soon as Toyota has a remedy in place Consumer Reports will put these Toyotas back on the recommended list. Consumer Reports suggests buying other cars on their recommended list until the recall is worked out. The press release also warns drivers of the symptoms of an impending accelerator problem and how to maintain control if your accelerator sticks. This press release could save lives by informing potential buyers of an important safety defect.

http://www.globenewswire.com/newsroom/news.html?d=183106

This is a well written news release that announces the appointment of the new Chief Marketing and Communications Officer for Children’s Hospital Los Angeles, one of the nation’s leading pediatric hospitals. It touches on all 5 “W”s, explaining Ms. Marshall’s credentials and prior experience, her plans for creating a new marketing and branding strategic plan for the hospital and the goal “to raise the visibility and enhance the reputation of one of the premier children’s hospitals in the nation.” This media announcement showcases both the individual and the institution. It informs the reader about an important regional health services and research facility.

Bad Press Release: Fails to answer one or more of 5Ws

http://www.prnewswire.com/news-releases/clean-energy-week-feb-1---5-to-showcase-urgent-need-for-clean-energy-jobs-energy-efficiency-climate-solutions-83068812.html

This media release announces Clean Energy Week, Feb 1-5, 2010, sponsored by a joint initiative of approximately 100 NGOs, nonprofit organizations, associations, companies and government agencies collaborating to advocate for passage of comprehensive clean energy legislation. This piece is more political lobbying than public service in character. The message promotes policy change with the promise of green jobs and a stronger economy, but doesn’t really explain how or why the policy change will result in these economic benefits.

http://www.saminfo.com/news/article.php?tid=4400

This press release addresses the rumors of financial distress facing Intrawest Resorts just weeks before hosting the Winter Olympics at their flagship resort at Whistler Blackcomb, B.C. Intrawest claims “business as usual” while attempting to renegotiate their $1.8 billion debt. However, the report fails to provide any concrete facts regarding the resolution of Intrawest’s financial troubles. In fact, this press release may undermine Intrawest’s efforts to refinance during the economic downturn and may scare off shareholders as well as potential investors. While this article is responding to earlier negative media reports it leaves many unanswered questions and does not provide contacts for further information