Tuesday, April 27, 2010
Monday, April 26, 2010
Avalanche Level 1 Class
Title: Avalanche Level 1 Class
Sponsor: Lyndon State College Mountain Recreation Department
Length: 30 seconds
Air Dates: April 30- September 10
AFX: People skiing
ANNOUNCER:This is the sound of you having a great day skiing
AFX: avalanche
ANNOUNCER:This is the sound of the avalanche you did not think you would trigger.
This is when it becomes obvious that you need to take Professor John Kascenska’s Avalanche Level One Course this winter so that you can find out how not to get caught in an avalanche.
You can find out more about Avalanche Level 1 and all the other courses available at www.lyndonstate.edu
Sponsor: Lyndon State College Mountain Recreation Department
Length: 30 seconds
Air Dates: April 30- September 10
AFX: People skiing
ANNOUNCER:This is the sound of you having a great day skiing
AFX: avalanche
ANNOUNCER:This is the sound of the avalanche you did not think you would trigger.
This is when it becomes obvious that you need to take Professor John Kascenska’s Avalanche Level One Course this winter so that you can find out how not to get caught in an avalanche.
You can find out more about Avalanche Level 1 and all the other courses available at www.lyndonstate.edu
Tuesday, April 20, 2010
Advertising: Old v. New
I picked three products that have been advertised for over fifty years. The ads I selected for comparison were Dodge, Land Rover, and Mad River Glen Resort. These ads all have changed from the past to today. They have different benefits, pitch to different audiences, and the ads seem to be less creative nowadays. The advertising strategies have not changed much except for a wider distribution system today with electronic communication.
The first ad is a poster of the Dodge Wayfarer in 1949. The poster instructs wives how to get their husbands to buy a car. It talks about safety features, versatility, and how spacious the car is. This ad has many pictures describing the car and the claims they make about the car. This ad definitely patronizes females as homemakers, targeting these women and their husbands to buy a Dodge because it would keep their wives happy.
The ad that I am comparing it to is a poster for the 2010 Dodge Journey. This ad is geared towards a European market, where diesel cars like this are much more popular. This ad is simpler then the earlier Dodge ad. It depicts the Kiss family sitting on the couch with an image of the Dodge Journey. The slogan is “For extra strong families,” then info about the car and a promotion for a free i-Pod (for the teens and tweens) with the purchase of the vehicle. The target audience consists of families with teens and tweens. The major differences in these two Dodge ads from different generations are the family structure of the target audience (including teens and tweens influencing buying decisions) and the geographic target to the European export market.
The next product that I am comparing is different generations of Land Rovers. The Series II ads in 1958 depict a Land Rover being used as an everyday work vehicle on a farm towing a hay trailer. With the slogan “Hay today Hens tomorrow,” implying that it is a vehicle that is meant to be a versatile work truck. The target audience for this ad was made up of farmers and self-reliant people that lived in remote, rural, and rugged locations.
The current advertisement depicts a Land Rover “Range Rover” model in the city. The tag line, “Concur the world and look good doing it,” showcases the Land Rover as a status symbol. This ad targets people who live in the city and will purchase a Land Rover as more of a fashion statement then a utilitarian work vehicle. During the years between these two ads the Land Rover has created a completely new image. I also think that this new ad was less creative then the old one, because the Series II ad used a drawing and the Range Rover is a photograph.
The third ad comparison is for Mad River Glen Ski Resort. The first ad is a poster from the early 1950’s. This ad pointed out the convenience of the ski train with three resorts near by: Mad River Glen, Stowe and Smugglers Notch. The target audiences are people from Boston and NYC that like to ski. The second ad is a recent ad for midweek season passes targeting local skiers who live in the Mad River Valley. The main benefit of purchasing this pass is it offers discounted skiing during midweek non-holiday periods. This also shows a shift in marketing demographics, from flatlanders to locals, to promote off-peak periods.
The biggest change I see in posters of the 40s and 50s compared to today is that most of the older posters were hand drawn and were more artistic. Today ads primarily use photographs and contain contact info to direct viewers to their website where they can promote their products more cost effectively and provide much more information.
The first ad is a poster of the Dodge Wayfarer in 1949. The poster instructs wives how to get their husbands to buy a car. It talks about safety features, versatility, and how spacious the car is. This ad has many pictures describing the car and the claims they make about the car. This ad definitely patronizes females as homemakers, targeting these women and their husbands to buy a Dodge because it would keep their wives happy.
The ad that I am comparing it to is a poster for the 2010 Dodge Journey. This ad is geared towards a European market, where diesel cars like this are much more popular. This ad is simpler then the earlier Dodge ad. It depicts the Kiss family sitting on the couch with an image of the Dodge Journey. The slogan is “For extra strong families,” then info about the car and a promotion for a free i-Pod (for the teens and tweens) with the purchase of the vehicle. The target audience consists of families with teens and tweens. The major differences in these two Dodge ads from different generations are the family structure of the target audience (including teens and tweens influencing buying decisions) and the geographic target to the European export market.
The next product that I am comparing is different generations of Land Rovers. The Series II ads in 1958 depict a Land Rover being used as an everyday work vehicle on a farm towing a hay trailer. With the slogan “Hay today Hens tomorrow,” implying that it is a vehicle that is meant to be a versatile work truck. The target audience for this ad was made up of farmers and self-reliant people that lived in remote, rural, and rugged locations.
The current advertisement depicts a Land Rover “Range Rover” model in the city. The tag line, “Concur the world and look good doing it,” showcases the Land Rover as a status symbol. This ad targets people who live in the city and will purchase a Land Rover as more of a fashion statement then a utilitarian work vehicle. During the years between these two ads the Land Rover has created a completely new image. I also think that this new ad was less creative then the old one, because the Series II ad used a drawing and the Range Rover is a photograph.
The third ad comparison is for Mad River Glen Ski Resort. The first ad is a poster from the early 1950’s. This ad pointed out the convenience of the ski train with three resorts near by: Mad River Glen, Stowe and Smugglers Notch. The target audiences are people from Boston and NYC that like to ski. The second ad is a recent ad for midweek season passes targeting local skiers who live in the Mad River Valley. The main benefit of purchasing this pass is it offers discounted skiing during midweek non-holiday periods. This also shows a shift in marketing demographics, from flatlanders to locals, to promote off-peak periods.
The biggest change I see in posters of the 40s and 50s compared to today is that most of the older posters were hand drawn and were more artistic. Today ads primarily use photographs and contain contact info to direct viewers to their website where they can promote their products more cost effectively and provide much more information.
30 Second Radio Ad
Title: Earth Day Celebrations
Sponsor: Lyndon State College Mountain Recreation Department
Length: 30 seconds
Air Dates: April 20th – 22nd
How much waste do you produce each day? The average American creates 4.4 pounds of waste per day. Lyndon State College is conducting a trash audit as part of its Earth Day celebration on Thursday April 22. Everyone is invited! There will be a Red Cross blood drive, a party, a solar powered concert and workshops about consumption, politics and the environment. Come check out the Earth Day happenings throughout campus, and learn to minimize your environmental impact.
Monday, April 12, 2010
Ad Diagram
Wesley Bell
ENG 3080: Strategic Media
04/13/2010
Visual: Photo
Headline: Ski/Ride through College
Subhead: N/A
Swing Line: Ski Resorts within one hour
Body Copy: “Ski Resorts within 1 hour . . . Teaching the snow sports leaders of tomorrow – today.”
Zinger: SKI /RIDE through College!
Call to Action: Enroll in the #1 and oldest Mountain Recreation Management program in the nation!
Logo/Slogan/Tagline: Teaching the snow sports leaders of tomorrow - today.
Mandatories: Web address, email, phone
ENG 3080: Strategic Media
04/13/2010
Visual: Photo
Headline: Ski/Ride through College
Subhead: N/A
Swing Line: Ski Resorts within one hour
Body Copy: “Ski Resorts within 1 hour . . . Teaching the snow sports leaders of tomorrow – today.”
Zinger: SKI /RIDE through College!
Call to Action: Enroll in the #1 and oldest Mountain Recreation Management program in the nation!
Logo/Slogan/Tagline: Teaching the snow sports leaders of tomorrow - today.
Mandatories: Web address, email, phone
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