Wesley Bell
ENG 3080: Strategic Media
04/13/2010
Visual: Photo
Headline: Ski/Ride through College
Subhead: N/A
Swing Line: Ski Resorts within one hour
Body Copy: “Ski Resorts within 1 hour . . . Teaching the snow sports leaders of tomorrow – today.”
Zinger: SKI /RIDE through College!
Call to Action: Enroll in the #1 and oldest Mountain Recreation Management program in the nation!
Logo/Slogan/Tagline: Teaching the snow sports leaders of tomorrow - today.
Mandatories: Web address, email, phone
Headline: Best to just say Ski through college, or Ski your way through college. Adding "ride" dilutes the focus.
ReplyDeleteSwing line: This is an actual line of text to get you from your headline into your body copy.
Body copy: You flipped this around. Now it starts with "Enroll in the #1..." You might consider changing the word "enroll" to "join" or "be a part of."
Call to Action: This could say "Enroll today"
Slogan: Does the department have a slogan?