Skiing

Lyndon State College Hosts Mass Casualty Drill

To: Caledonian-Record, Burlington Free Press, TV News 7, The Critic

Subject: Lyndon State College Hosts Mass Casualty Drill.

Lyndon State College News Release

FOR IMMEDIATE RELESAE

May 4, 2010

Lyndon State College Hosts Mass Casualty Drill

Lyndonville, Vermont. - It was Friday afternoon when Lyndon State College Health Services reported 12 students sick with possible food poisoning. Within a couple of hours there were hundreds of sick students. The college called in multiple agencies to assist with the situation and classes were canceled. This was the disaster drill that Lyndon State College held in conjunction with Lyndon Rescue, Calex Ambulance and other agencies.

The disaster drill is an annual event organized by the college. This year there were several agencies and a number of classes from the college involved with the drill. The classes that attended were being taught by Professors Dan Williams and Peggy Sherrer. These classes covered how to respond to disasters in human services, as journalists, and public relations professionals. This drill was the capstone for these classes offering students experience in a simulated disaster. The agencies from outside the college that were present included Calex Ambulance, Lyndon Rescue, American Red Cross and Home Land Security. There were also agencies that were involved in an advisory role but were not on scene [in a real disaster they would have stepped in]. These agencies include Vermont Department of Health, the Vermont State Police, Northern Vermont Regional Hospital and the Vermont State Colleges Office, etc. All of these agencies worked together to provide the best care for the patients during this incident. The college provided the updated information as it became available to staff, students, parents and members of the surrounding communities.

The purpose of this drill is to give students, staff, rescue organizations and the college administration an opportunity to practice their emergency action plan skills in real life scenarios. There were students working on the public relations end, reporting on the event and the impact on the public. This exercise is a good way to prepare the college community to respond to mass casualties and other emergency situations. This is also an excellent opportunity for local rescue agencies to practice their skills and for meeting state requirements for training and education. For more information contact:

Susan C. Gallagher

802-626-6400

Susan.Gallagher@lyndonstate.edu

CLIMBING TO NEW HEIGHTS WITH LYNDON STATE COLLEGE

Climbing to New Heights with Lyndon State College

Tile: Climbing to New Heights with Lyndon State College

Client: Rock combing 3 class
Length: 30 seconds
Air dates: May 5- November 5 2010



Video 1- Rock climbing 3 class rock climbing (:04)

Still 1- Rock climbing 3 belaying and ground work (:03)

Video 2- Rock climbing 3 lead rock climbing (:03)

Video 3- Rock climbing 3 hike in and setup (:05)

Still 2- Rock climbing 3 belaying and smiling (:04)

Video 4- Rock climbing 3 lead climbing (:05)

Still 3- top of climb (:03)

Still 3- top of climb, with course number and Lyndon state college logo (:03)























MUSIC
Earthy music playing in background
ANNOUCER:

Climb to new heights with Rock climbing 3.

A Lyndon State College skills course

Experience 4 days of adventure recreation

And experience the North East Kingdom though its climbing culture


Perfect your climbing skill now and sign up for MRM1132.
For more information contact Jonathan.Norling@lyndonstate.edu


Experience it with Lyndon State College

Avalanche Level 1 Class

Avalanche Level 1 Class

Title: Avalanche Level 1 Class
Sponsor: Lyndon State College Mountain Recreation Department
Length: 30 seconds
Air Dates: April 30- September 10

AFX: People skiing

ANNOUNCER:This is the sound of you having a great day skiing





AFX: avalanche


ANNOUNCER:This is the sound of the avalanche you did not think you would trigger.


This is when it becomes obvious that you need to take Professor John Kascenska’s Avalanche Level One Course this winter so that you can find out how not to get caught in an avalanche.

You can find out more about Avalanche Level 1 and all the other courses available at www.lyndonstate.edu

Advertising: Old v. New

I picked three products that have been advertised for over fifty years. The ads I selected for comparison were Dodge, Land Rover, and Mad River Glen Resort. These ads all have changed from the past to today. They have different benefits, pitch to different audiences, and the ads seem to be less creative nowadays. The advertising strategies have not changed much except for a wider distribution system today with electronic communication.
The first ad is a poster of the Dodge Wayfarer in 1949. The poster instructs wives how to get their husbands to buy a car. It talks about safety features, versatility, and how spacious the car is. This ad has many pictures describing the car and the claims they make about the car. This ad definitely patronizes females as homemakers, targeting these women and their husbands to buy a Dodge because it would keep their wives happy.
The ad that I am comparing it to is a poster for the 2010 Dodge Journey. This ad is geared towards a European market, where diesel cars like this are much more popular. This ad is simpler then the earlier Dodge ad. It depicts the Kiss family sitting on the couch with an image of the Dodge Journey. The slogan is “For extra strong families,” then info about the car and a promotion for a free i-Pod (for the teens and tweens) with the purchase of the vehicle. The target audience consists of families with teens and tweens. The major differences in these two Dodge ads from different generations are the family structure of the target audience (including teens and tweens influencing buying decisions) and the geographic target to the European export market.
The next product that I am comparing is different generations of Land Rovers. The Series II ads in 1958 depict a Land Rover being used as an everyday work vehicle on a farm towing a hay trailer. With the slogan “Hay today Hens tomorrow,” implying that it is a vehicle that is meant to be a versatile work truck. The target audience for this ad was made up of farmers and self-reliant people that lived in remote, rural, and rugged locations.
The current advertisement depicts a Land Rover “Range Rover” model in the city. The tag line, “Concur the world and look good doing it,” showcases the Land Rover as a status symbol. This ad targets people who live in the city and will purchase a Land Rover as more of a fashion statement then a utilitarian work vehicle. During the years between these two ads the Land Rover has created a completely new image. I also think that this new ad was less creative then the old one, because the Series II ad used a drawing and the Range Rover is a photograph.
The third ad comparison is for Mad River Glen Ski Resort. The first ad is a poster from the early 1950’s. This ad pointed out the convenience of the ski train with three resorts near by: Mad River Glen, Stowe and Smugglers Notch. The target audiences are people from Boston and NYC that like to ski. The second ad is a recent ad for midweek season passes targeting local skiers who live in the Mad River Valley. The main benefit of purchasing this pass is it offers discounted skiing during midweek non-holiday periods. This also shows a shift in marketing demographics, from flatlanders to locals, to promote off-peak periods.
The biggest change I see in posters of the 40s and 50s compared to today is that most of the older posters were hand drawn and were more artistic. Today ads primarily use photographs and contain contact info to direct viewers to their website where they can promote their products more cost effectively and provide much more information.

30 Second Radio Ad

Lyndon State College

Title: Earth Day Celebrations

Sponsor: Lyndon State College Mountain Recreation Department

Length: 30 seconds

Air Dates: April 20^th – 22^nd

How much waste do you produce each day? The average American creates 4.4 pounds of waste per day. Lyndon State College is conducting a trash audit as part of its Earth Day celebration on Thursday April 22. Everyone is invited! There will be a Red Cross blood drive, a party, a solar powered concert and workshops about consumption, politics and the environment. Come check out the Earth Day happenings throughout campus, and learn to minimize your environmental impact.

Ad Diagram

Wesley Bell
ENG 3080: Strategic Media
04/13/2010



Visual: Photo

Headline: Ski/Ride through College

Subhead: N/A

Swing Line: Ski Resorts within one hour

Body Copy: “Ski Resorts within 1 hour . . . Teaching the snow sports leaders of tomorrow – today.”

Zinger: SKI /RIDE through College!

Call to Action: Enroll in the #1 and oldest Mountain Recreation Management program in the nation!

Logo/Slogan/Tagline: Teaching the snow sports leaders of tomorrow - today.

Mandatories: Web address, email, phone

Barbara Tomkey, Smugglers’ Notch Resort Public Relations Director

Barbara Thomke is the Smugglers’ Notch Resort public Relations Director. Barbara has a degree in Education and German from Middlebury College, but her love of skiing took her down another path. She got her start in the ski industry working as an organizer for the homeowners’ associations at Smuggs. As time went on, she transitioned to public relations. In her public relations job she publishes a weekly print newsletter to employees. She also sends events emails and press releases. Sometimes she skis with writers and television reporters. She uses Vocous – a PR software tool for lists of publications they have worked with in the past. This automatically sends the information out.
The most memorable project that she has worked on is conducting interviews with homeowners to find out how they learned about Smuggs, and what makes Smuggs special for them. A special time for her was when she met Superman, actor Christopher Reeves. He was a homeowner at Smuggs and spent the day hanging with the staff. She also enjoys meeting top notch journalists through her job at Smuggs. Barbara really enjoys working with people who like to ski. There is no part of her job that is not enjoyable, yet Barbara said that meetings are sometimes a little grueling. For the future of public relations in the ski industry, she says that social networking is the most important technology to keep up with. During my interview with Barbara I asked about awards Smuggs has received while she has been the PR officer. The list of awards is lengthy and impressive, check it out for yourself at http://www.smuggs.com/pages/universal/press/awards.php.
Barbara says that the best way for people to get a PR position at a resort is to work at the resort for a few years, get to really know the place, then transition to the PR department. That way you know the resort from the inside out. Barbara has worked as the Public Relations Director at Smuggs for 20 years. At the end of the ski season she will be retiring and passing the reigns to her assistant. No doubt, she leaves big (snow)shoes to fill, or would that be ski boots?

J.J. Tolland, public relations director for Sugarbush Resort

J.J. Tolland is the public relations director for Sugarbush Resort. I met with J.J. at the Castlerock Pub at Sugarbush last Saturday to talk about his career. Before his life at Sugarbush, J.J. began working as a freelance snow sports journalist based in Vermont. One day, while eating lunch with the Stowe communications director, it was suggested that he apply for the Sugarbush P.R. position. So, in October of 2003 he became a Sugarbush employee in the public relations department. When I asked J.J. to describe his job, his answer was, “in the ski industry you do not really ever stick to the job description.” The most important part of his job is being a great storyteller. Most of the time he deals with print and video media.

Perhaps the most memorable experience in his role as public relations director was working with “The Today Show” last winter. They hosted an entire show, on location, live at Sugarbush Resort. In planning for the arrival of The Today Show he learned what it is like to go a whole month with almost no sleep getting the resort ready for one morning of live video.

J.J. enjoys the freedom of working for an independently owned resort, where the owner lives locally and he can call him up or meet him on the mountain if he has a question or to discuss an idea for the future. His least favorite times working in PR are the 3 AM phone calls from the press or mountain supervisors when something drastic happens and he needs to deal with the press right then.

The biggest challenge that J.J. sees for the future of the ski industry is the projected decrease of 20 million skier visits by 2016. Sugarbush is addressing this challenge with new marketing campaigns to attract and keep more Sugarbush skiers and riders, such as Sugar-Tube (Sugarbush’s answer to You-Tube) and starting a ‘first-timers to life-timers’ ski/ride program. While J.J. has been at the helm, Sugarbush has received the National Ski Area Association’s guest services award and is currently expected to receive a media award for Sugar-Tube.

As for people interested in a career in public relations, J.J. suggests that they offer to help edit or write some press releases for the resort or organization they want to work for, in order to gain some experience and face time with the PR department. J.J. loves his job at Sugarbush because there is no such thing as an ordinary day. Every day provides new material for another Sugarbush legend.

Mountain_Recreation_Podcast

Lyndon State College Mountain Recreation department building a ski hill on campus. click on the the title to listen to podcast.

Introducing Eric Friedman Mad River Glen Public Relations

I am introducing Eric Friedman, Public Relations and Marketing Director at Mad River Glen, Fayston, Vermont. I met with Eric in his office above the General Store on a snowy day in February at the base of Mad River Glen, Vermont’s only skier-owned cooperative. Friedman has a Master’s in teaching history. He stumbled into public relations quite by accident, when the Mad River Glen Cooperative was formed. The way he got the job was when he told the mountain manger that he thought that the P.R. for the mountain was not up to par. The general manager’s response was, “Okay, you are now our P.R. person.” At first, this was a volunteer position, but by the new year he was a part-time employee and by the next season he was the full time, year-round marketing department. Eric’s responsibilities include: public relations and marketing, being the public face of the mountain, special events coordinator, recruiting sponsorships, marketing the resort’s individual departments to maximize profit, snow reporting at least two times per day, administrative responsibilities and shareholder liaison.
The marketing achievements that he is most proud of are the articles in publications that are not targeted only to skiers. General media outlets that have recognized Mad River Glen, include CNN, The Wall Street Journal and the Financial Times of London. The article he is most proud of appeared in Parenting Magazine on teaching children to ski and how Mad River is a great place for families. Some awards that Eric has received include: the National Ski Areas Association Marketing Award for the SKI IT IF YOU CAN slogan campaign and the “Kids under twelve ski free” with the purchase of a season pass or Mad Card by parents; the North American Snowsports Journalists Association/ Outstanding Public Relations Award and the Mad River Valley Rotary Club Person of the Year. His greatest frustration in his public relations role is when reporters just don’t get the Mad River story right. Mad River is unique and special and needs to be experienced. Only after being here can you write about the Mad River experience for your readers.
When it comes to advice, Friedman says, “Get rid of the fluff. People do not use these media outlets to learn about your new lodge or your high-speed lift. They want to know about “the experience.” As for the future of public relations in the ski industry, everything is instantaneous in the media: cell phones, twitter, blogs and other social networks. As for advice for aspiring public relations people, Friedman suggests developing relationships with local reporters, return every phone call and email. The local reporter may one day be an AP reporter, a Pulitzer Prize winner, feature editor at the New York Times, or the sports anchor at CNN or ESPN.
Friedman is a man who clearly loves his job and loves the mountain that he markets 24/7.

Governor Mark Sanford bad Public Relations

Governor Mark Sanford
Mark Sanford, Governor of South Carolina, had an adventure in Argentina --- or was it on the Appalachian Trail.
Mark Sanford claimed he was hiking on the Appalachian Trail when he flew to Argentina to visit his mistress. There was a situation where they needed him to come into work and he was not on the Appalachian Trail. They sent out search parties looking for him. When he returned, he proceeded to tell the press everything about his misadventure, rambling for extended periods of time, apologizing for his infidelities.
This whole situation should have been dealt with differently. First, he could have come clean with his family before going to the press. He should have had come up with a plan before dealing with the press. Sanford should have prepared a statement instead of rambling. Also, he did not need to tell every sordid detail. The public was feeling news fatigue in this instance. Many times he would tell the press stuff even when not asked a question. He also did not need to apologize to everyone under the sun. When the press did ask him questions he would tell them too much. I believe the appropriate statement should have been “I made a mistake in my personal life and I intend to work on reconciling with my family. I am working hard for my constituents and will continue to do the best I can for them. What happened is personal, not related to my work as governor and I intend to keep it private, the way family matters should be.”
He most definitely should not have had an 18 minute ramble. He did not control the information released to the public and he did not do enough to shield his family, mistresses or himself from the media. This was a difficult situation but could have been dealt with more effectively and discreetly. It should not have been headline news.
An alternative approach to a similar media event was the recent Tiger Woods “press conference” to address his personal problems of infidelity. While this was not really a press conference, Tiger Woods made a prepared statement and entertained no questions from the media. He had allowed the media frenzy to calm down (after more than two months of silence) and had some private time with his family before offering this public statement. In it, he apologized for his misconduct, his poor judgment and publicly criticized the press for making a media circus of his personal life and harassing his family.

Lyndon State College Students Intern in “The Kingdom” and far away

To:
From:
Lyndon State College News Release
For Immediate Release
March 1, 2010

Lyndon State College students going to school and not stepping foot on campus or taking a traditional class.

Lyndon State students are working hard and playing hard for academic credit all over the country. Danielle Nunez is going to school at Wintergreen Resort in Wintergreen, VA, supervising the children’s snowsports program. Craig Salvagno is going to school in the marketing department at Heavenly Valley Ski Resort in South Lake Tahoe, CA. Lyndon State recreation majors are earning 9-15 credits without ever setting foot on campus the whole semester.

Lyndon State College recreation students are getting real life experience while they are in college. These students have been working with recreational professionals throughout their degree program. Internships are an important part of the capstone for the Bachelors degree. Each year, senior recreation majors find an internship in their area of interest. These internships are self-designed according to their personal goals and the needs of the organization that they are interning for. Professor Cathy Deleo says, “This is an opportunity for students to specialize in their field.” Students intern in positions as varied as Terrain Park Ranger to Marketing

Assistant, in the snow sports industry and other recreation fields.
Students are required to keep a journal and develop a special project during the internship. A special project is something for students to work on that would not have been accomplished without them. This is specific to each internship location’s specific needs. To qualify for the program, an internship must be at least nine credits with 50 hours of work earning one credit. This semester there are 11 students interning from Vermont to California. Here’s what the rest of them are doing:

Three students are interning at Burke Mountain in East Burke, Vermont, as terrain park rangers, working under LSC alumnus Jeff Scorpino who is the director of terrain parks for the resort.

Two students are working at a new resort to the program, Boreal Mountain Resort in Truckee, California. They are working as terrain park crew and grooming.

One student is working in the food and beverage department at Deer Valley, a premiere ski resort in Utah.

Another LSC student intern is working lift operations at June Mountain in Mammoth Lakes, California.

At Keystone Resort in Summit County, Colorado an LSC student is working with the NASTAR racing program.

Last but not least, one student is working for karmaarmy.com, a social networking sight for registering and reporting stolen sports equipment. This website is owned by North Pole Designs, a recreation marketing firm.

Many of these resorts seek out LSC recreation interns each year. Lyndon State College has a well respected Recreation Management program. The LSC Mountain Recreation program has produced many leaders of the ski industry. Many of the interns are working alongside LSC graduates or at resorts that have already hosted Lyndon State recreation interns. The Lyndon State College Department of Mountain Recreation will continue to train recreation industry leaders for the future.

Graduation Speech – Class of 2010 Lyndon State College Department of Mountain Recreation Management

Good afternoon and welcome. [PAUSE AND LOOK AROUND ROOM] I would like to start by offering my congratulations to the students of the class of 2010. [LOOK AT GRADUATES AND SMILE.] I would also like to thank professors, staff, guests, family and friends [LOOK AROUND AT AUDIENCE] for the important contributions you have made and not just for being here today, [PAUSE, EYE CONTACT] but for being here throughout the journey these students have embarked on.
We are here to honor the hard work and accomplishments of these
graduates. [PAUSE LOOK AT GRASUATES]For some, it is earning the degree; for others, it is the recognition of high honors. You have shared recreational experiences with your classmates and engaged members of the community in a variety of recreational activities. Many of you have traveled to other parts of the country for internship experiences and brought your recreational management skills back to your hometowns during summer vacations. You are the first class of Lyndon State graduates of this decade and the first class from the newly renamed Department of Mountain Recreation Management.
The new name represents your new role in the constantly changing
recreation industry. [PAUSE] As you celebrate the completion of this stage of your education, know that you must be lifelong learners if you are to be the new industry leaders at resorts and recreation facilities throughout the region, across the nation and around the globe.
Some people might think, “How hard can it be to get a degree in recreation? Didn’t you already know how to have fun BEFORE you went to college?” [PAUSE] Admittedly, our skills classes like skiing, rock climbing and canoeing, just to name a few, were a lot of fun. But we have learned so much more than that, so many other skills. We have learned to be professionals. We have learned to teach and challenge others. We have learned to challenge ourselves. We have learned to promote personal safety and how to respect and preserve our natural environment for outdoor recreation. We have learned how to communicate with others and how to accept criticism from others. We have learned how to take responsibility for our mistakes and acknowledge the support of others for a job well done. This is how leaders are made.
And now, [PAUSE] I would like to quote a famous cliché by the author, Theodor Suess Geisel, known to children as Dr. Seuss, from Oh! The Places You’ll Go: [READ SLOW]
“Congratulations!
Today is your day.
You’re off to Great Places!
You’re off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself in any direction you choose.”

This is the truly tough part, choosing your own direction. [PAUSE] This is where you can decide if you want to work to live, or live to work. How you choose to give back to your communities will be how you leave a mark on the world. This could be done though the work you do for a living as well as how you live your life outside of work.
Our degree is recognition of our education and the knowledge acquired while at this institution. It is indeed a valuable asset. However,
[PAUSE] we must be careful not to mistake “knowledge” for “knowing it all.” Knowledge is power and we must use it wisely.
[SLOW] Now, to the graduates of Lyndon State College, Class of 2010, Department of Mountain Recreation Management: work hard and make recreation happen. Make it fun, make it safe, GO OUT AND PLAY!
-END-

News Release

1001 College Rd

Lyndonville, VT 05851

(203)247-6329

News Release
FOR IMMEDIATE RELEASE

FEBRUARY 7, 2010 Wesley Bell

FOR INFORMATION CONTACT

(203) 247- 6329

Wesley.bell@lydonstate.edu

Wesley Bell

Lyndon State College Mountain Recreation P.R.

NEK Students Find Recreation in the Backcountry

“The North East Kingdom and nearby areas are great locations for people to experience backcountry skiing,” said J.C. Norling, Professor at Lyndon State College.

This weekend Norling led a two day introductory backcountry skiing class. The class is designed to provide basic knowledge of backcountry etiquette and safety. Norling said, “We will address avalanche awareness, avalanche assessment and testing, safe travel through avalanche terrain, emergency evacuations and how to use your backcountry gear.”

Students met Friday evening in preparation for two days on the trail, going over gear, the planned routes and backcountry safety. Saturday was scheduled for a day of backcountry travel familiarizing the students with their equipment on moderate terrain and low angle glades. Sunday’s route was above tree-line, traveling through avalanche terrain, digging snow pits and working in an alpine environment. “These are all valuable skills for embracing the winter safely,” said Norling.

This training trip was offered as a prerequisite for a February Break trip to the backcountry in Utah. It was designed to introduce skiers to the pleasure of the backcountry experience.

Lyndon State College has a tradition of leading trips both inside and outside of the North East Kingdom, encouraging and teaching, safe, fun, and environmentally aware adventuring. If you are interested in similar programs that the college has to offer, please contact the Mountain Recreation Department for more information, (802) 626-6200.

Press Release

Good Press Release: Answers all 5 Ws

http://www.prnewswire.com/news-releases/consumer-reports-suspends-recommendations-for-recalled-toyotas-83055962.html

This article talks about the Toyota accelerator recall and how Consumer Reports is dealing with it. They are removing the recommended status because of the recalls. The groups of people that this press release pertains to are people shopping for cars, as owners of affected models, shareholders and car dealers. The press release warns consumers not to buy and dealers not to sell until these models until the issue is resolved by Toyota. As soon as Toyota has a remedy in place Consumer Reports will put these Toyotas back on the recommended list. Consumer Reports suggests buying other cars on their recommended list until the recall is worked out. The press release also warns drivers of the symptoms of an impending accelerator problem and how to maintain control if your accelerator sticks. This press release could save lives by informing potential buyers of an important safety defect.

http://www.globenewswire.com/newsroom/news.html?d=183106

This is a well written news release that announces the appointment of the new Chief Marketing and Communications Officer for Children’s Hospital Los Angeles, one of the nation’s leading pediatric hospitals. It touches on all 5 “W”s, explaining Ms. Marshall’s credentials and prior experience, her plans for creating a new marketing and branding strategic plan for the hospital and the goal “to raise the visibility and enhance the reputation of one of the premier children’s hospitals in the nation.” This media announcement showcases both the individual and the institution. It informs the reader about an important regional health services and research facility.

Bad Press Release: Fails to answer one or more of 5Ws

http://www.prnewswire.com/news-releases/clean-energy-week-feb-1---5-to-showcase-urgent-need-for-clean-energy-jobs-energy-efficiency-climate-solutions-83068812.html

This media release announces Clean Energy Week, Feb 1-5, 2010, sponsored by a joint initiative of approximately 100 NGOs, nonprofit organizations, associations, companies and government agencies collaborating to advocate for passage of comprehensive clean energy legislation. This piece is more political lobbying than public service in character. The message promotes policy change with the promise of green jobs and a stronger economy, but doesn’t really explain how or why the policy change will result in these economic benefits.

http://www.saminfo.com/news/article.php?tid=4400

This press release addresses the rumors of financial distress facing Intrawest Resorts just weeks before hosting the Winter Olympics at their flagship resort at Whistler Blackcomb, B.C. Intrawest claims “business as usual” while attempting to renegotiate their $1.8 billion debt. However, the report fails to provide any concrete facts regarding the resolution of Intrawest’s financial troubles. In fact, this press release may undermine Intrawest’s efforts to refinance during the economic downturn and may scare off shareholders as well as potential investors. While this article is responding to earlier negative media reports it leaves many unanswered questions and does not provide contacts for further information

http://www.prnewswire.com/news-releases/consumer-reports-suspends-recommendations-for-recalled-toyotas-83055962.html

This article talks about the Toyota accelerator recall and how Consumer Reports is dealing with it. They are removing the recommended status because of the recalls. The groups of people that this press release pertains to are people shopping for cars, as owners of affected models, shareholders and car dealers. The press release warns consumers not to buy and dealers not to sell until these models until the issue is resolved by Toyota. As soon as Toyota has a remedy in place Consumer Reports will put these Toyotas back on the recommended list. Consumer Reports suggests buying other cars on their recommended list until the recall is worked out. The press release also warns drivers of the symptoms of an impending accelerator problem and how to maintain control if your accelerator sticks. This press release could save lives by informing potential buyers of an important safety defect.

http://www.globenewswire.com/newsroom/news.html?d=183106

This is a well written news release that announces the appointment of the new Chief Marketing and Communications Officer for Children’s Hospital Los Angeles, one of the nation’s leading pediatric hospitals. It touches on all 5 “W”s, explaining Ms. Marshall’s credentials and prior experience, her plans for creating a new marketing and branding strategic plan for the hospital and the goal “to raise the visibility and enhance the reputation of one of the premier children’s hospitals in the nation.” This media announcement showcases both the individual and the institution. It informs the reader about an important regional health services and research facility.

Bad Press Release: Fails to answer one or more of 5Ws

http://www.prnewswire.com/news-releases/clean-energy-week-feb-1---5-to-showcase-urgent-need-for-clean-energy-jobs-energy-efficiency-climate-solutions-83068812.html

This media release announces Clean Energy Week, Feb 1-5, 2010, sponsored by a joint initiative of approximately 100 NGOs, nonprofit organizations, associations, companies and government agencies collaborating to advocate for passage of comprehensive clean energy legislation. This piece is more political lobbying than public service in character. The message promotes policy change with the promise of green jobs and a stronger economy, but doesn’t really explain how or why the policy change will result in these economic benefits.

http://www.saminfo.com/news/article.php?tid=4400

This press release addresses the rumors of financial distress facing Intrawest Resorts just weeks before hosting the Winter Olympics at their flagship resort at Whistler Blackcomb, B.C. Intrawest claims “business as usual” while attempting to renegotiate their $1.8 billion debt. However, the report fails to provide any concrete facts regarding the resolution of Intrawest’s financial troubles. In fact, this press release may undermine Intrawest’s efforts to refinance during the economic downturn and may scare off shareholders as well as potential investors. While this article is responding to earlier negative media reports it leaves many unanswered questions and does not provide contacts for further information

My internship at Alyeska

Lyndon State College Constructing a New Climbing Wall

Lyndon State College

1001 College Rd

Lyndonville, VT 05851

Fact Sheet

FOR IMMEDIATE RELEASE

JANUARY 26, 2010

FOR INFORMATION CONTACT: Wesley Bell (203) 247- 6329

Wesley.bell@lydonstate.edu

Lyndon State College Constructing a New Climbing Wall

What: Lyndon State College is constructing a new indoor climbing wall in the SHAPE facilities on campus. The wall is going to have 12 top rope belay points, 3 lead climbing ruts. The rock wall will include over hangs, cracks, holds and a rubberized surface simulating rock. When completed there will be 1600sq.ft. of climbing wall

Who: Those involved with the climbing wall project are Lyndon State College, the Mountain Recreation Department, the Student Government Association, and the Lyndon State College Administration.

Where: The new climbing wall will be located in one of the former squash courts in the SHAPE Facility building.

When: The work started in January and is expected to be completed by mid-February. Opening day will depend on the implementation of the safety and risk management plans.

Why: This is a big upgrade from the climbing wall that is currently in the Rita Bole Gym. Programming on the current wall is limited due to competitive scheduling for the gym. The new climbing wall will offer the opportunity for all LSC students and faculty to enjoy indoor climbing on state of the art equipment and facility, and will allow future outreach to the LSC community and the community at large via LSC Adventures Program.

Wesley Bell, PR for Lyndon State College,

Mountain Recreation Department

Ski Paroling MRG, VT

Alyeska GLX

Alyeska Resort

First blog

This is my first blog. I hope I can get a good grade on this because it is for class.
These are my de-laminating karhus I will miss them I am planing on fixing them with fiber glass resin, I hope it works.